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| LA's Wadsworth Theater was the venue, although exhibits were in outdoor tents. |
This year?s Cine Gear Expo was held in June on the grounds of the Wadsworth Theatre in Los Angeles, and drew roughly 8,000 attendees and 200 exhibitors, according to Karl Kresser, president of the Cine Gear Expo group. Ten years ago, Kresser was working for the camera company Otto Nemenz International, which held a party with a couple of other companies on the Paramount Studios back lot.
?From there, it just developed into this great show. It?s a social gathering, and most of these people are really from the industry,? Kresser says. ?So we try to keep it that way. It?s a place where a cameraman often catches up with a gaffer and they discuss jobs and what?s coming up.?
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| Panavision entertained showgoers with minature golf, and digital 2K workflow demos in trailer at rear. |
The park-like setting of this year?s Cine Gear Expo allowed exhibitors to spread out around tent-based exhibits, adding to the social atmosphere. Panavision even erected a four-hole miniature golf course in its area. Nearby was a grove of Panavision?s Millennium and Genesis digital cameras.
Other digital film camera exhibitors were Canon, Panasonic, Dalsa, JVC, Sony, Arri and Red Digital Cinema. As a walk around the grounds of Cine Gear Expo revealed, the latest generation of specialized HD cameras is being rapidly adopted by filmmakers.
?The utilization has been much better than we thought it would be at this early date,? noted Albert Mayer, Jr,. Panavision?s VP of Technical Marketing. Panavision?s Genesis camera, developed with technology partner Sony, was introduced a year and a half ago. It has already been used for several major motion pictures, including Scary Movie 4, Superman Returns and Click.
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| Panavision's Millennium XL |
?Mel Gibson had a couple of great quotes, one of them being that instead of waiting for dailies, especially where they are on location, now it?s more or less immediately,? Mayer added.
Both Panavision and Dalsa featured demonstrations of digital-to-film workflows using their cameras, addressing one of the top issues on the minds of many attendees who are contemplating the brave new world of digital cinematography.
?This year there?s a lot of talk about workflow, what happens after you record the image. And where you are going to go, compressed, uncompressed, recording on tape, or direct onto a hard drive. So there?s a lot of energy and a lot of excitement going on in that area,? Kresser said.
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